Conversation analytics
WHICH SALES ACTIONS HELP
TURN ENQUIRIES INTO DEALS?
See which adviser actions are linked to higher conversion. Each action is weighted by real deals in your CRM, not by a script checklist.
handshake Calls and meetings
mic Transcription
smart_toy AI analysis
analytics Conversion-weighted scoring
lock On your server
The current picture
Conversations reviewed~3%
Key adviser actions completed~40%
Analysis coverage with AIEST100%
lightbulb For teams with established quality control, potential conversion growth can reach double digits. The effect depends on your team's starting point and sales discipline.
Market estimate
How it works
AUTOMATED ANALYSIS FROM CONVERSATION TO REPORT
1
Data collection
Calls from telephony, meetings from the app
database
2
AI transcription
Convert audio into text
mic
3
Checklist analysis
AI checks 27 script criteria
smart_toy
4
Score and dashboard
Results in your database and dashboard
analytics
timer An automated workflow from audio to scores. Scheduled processing delivers results by morning.
phone_iphone Meetings are analysed too. The meeting recording app (mar.aiest.ru) sends audio for analysis through the same workflow as phone calls.
Call analysis example
search Call details
search Call details: open in CRM
event 04.02.2026, 17:30
51
Overall score
16/27
Criteria met
59%
Completed
headphones Call recording
play_arrow
0:00 / 6:10
volume_up
lightbulb Recommendations
Offer a meeting or follow-up call, summarise the discussion and ask for feedback. Clarify the purpose and timing of the purchase, and explain relevant project benefits.
Scoring methodology
SCORING BASED ON CONVERSION CORRELATIONS
AI checks whether each action occurred. Its weight reflects the observed relationship with conversion.
check
Offered a sales-office meeting
Correlation +0.47 · Conversion +39.7%
+9 points
check
Asked for feedback
Correlation +0.31 · Conversion +22.4%
+7 points
check
Focused on buyer benefits
Correlation +0.28 · Conversion +19.1%
+7 points
close
Clarified purchase timing
Correlation +0.22 · Conversion +16.5%
+4 points
close
Asked about alternatives
Correlation +0.18 · Conversion +13.2%
+4 points
Example from AIEST research
Three levels of analysis
call
Call
27 criteria, a 0–100 score and recommendations
person
Sales adviser
Progress, strengths and ranking
apartment
Team / project
Trends, team comparisons and KPIs
architecture A data-based approach
Criterion weights are calculated from actual data, using correlations between adviser actions and conversion outcomes.
Implementation outcomes
WHAT CHANGES FOR YOUR TEAM
10–20%
Potential conversion
growth
growth
Depends on current sales discipline and script adherence
100%
Conversations
covered
covered
Every supplied conversation is analysed automatically
×2
Faster
onboarding
onboarding
New advisers see feedback promptly, rather than a month later
explore
Sales funnel
visibility
visibility
Helps distinguish lead quality from the quality of follow-up
Indicative effects: results depend on your starting data and team discipline.
target
For the Head of Sales
See performance by adviser: where prospects drop out and which stages need attention.
biotech
Beyond manual review
Extract buyer requirements, objections, sentiment and conversion-related insights from each conversation.
Data security
YOUR DATA STAYS WITHIN YOUR INFRASTRUCTURE
desktop_windows
Your server
The system runs on the developer's infrastructure. We do not store your calls on our servers.
lock
An isolated database
Results are written to your database. Your IT team controls access.
key
Limited access requirements
An intermediary table with audio links and dashboard parameters is sufficient. Separate buyer identity fields are not required.
description
NDA and contract
We work under a formal contract and confidentiality agreement.
What sets us apart
HOW AIEST COMPARES
Feature
AIEST
Typical solutions
Meeting analysis
check Calls and meetings
close Calls only
Criterion weights
check Based on your data
close Generic expert weights
Hosting
check Your server
close Vendor cloud
Customisation
check Tailored to your workflow
close Standard template
Implementation
check 2–4 weeks
close 2–6 months
Pricing
check Transparent
close Licences and implementation
Next steps
FIRST RESULTS
IN TWO WEEKS
power
Week 1
Pilot analysis of 50 calls or meetings. Agree the assessment criteria.
rocket_launch
Week 2
Start automated processing, provide dashboard access and train the team.
trending_up
Next
Daily analysis and reports. Refine the scoring weights.
To get started: a table of audio links + 10–20 examples of call and meeting analysis to configure the criteria
Ready to discuss your project?
We will show a demo and scope the launch on your own data.